The Customer Journey Good and Bad


This wasn’t the planned blog subject matter but it has been such an experience that I felt compelled to capture the learnings.

How can some organisations get it so right while others get it so wrong?

Looking after customers or clients , whatever your terminology, with care, effective communication and the personal touch throughout the entire journey is vitally important. I have had two experiences in the matter of weeks which were as contrasting as black and white.

The first experience started well or so I thought with me signing up for a service that appeared to be offering a timely and cost effective solution to my problem (the old saying if it seems too good to be true it probably is now comes to mind). The first problems started to occur when I discovered the timelines of the service provision were very different in actual terms than the one that was originally offered. In hindsight this should have been a warning sign however I proceeded and agreed to a delayed appointment time. The first appointment was conducted but a solution wasn’t fully available at that point so a second visit was required. This is when the problem started as on numerous occasions the second appointment was cancelled, rearranged, not communicated which resulted in time off and loss of earnings by me (the customer) After an official complaint which wasn’t followed up correctly I eventually cancelled the contract and was back where I started 2 months ago.

The second experience couldn’t have been more different with clear expectations, loads of communication, appointments that were kept, problems resolved and a solution in place within an acceptable timescale.

In the theory of customer care training which we deliver as an organisation there is always a chance of “recovery” – taking some action to recover the situation and leave the customer less dissatisfied. To date the first organisation has not taken this route, even after an official complaint and a withdrawal of the contract no one has got in touch to either apologise or offer compensation for inconvenience caused.

If you are responsible for delivering products or services at least learn where the problems are within the system of processes otherwise customers talk and share their experiences good and bad. It’s ok if customers are happy and recommending your services however if they are in the other camp they could be putting potential future customers off and they will look elsewhere. Customer cancellations should always be followed up to find out if “things could have been done differently” and if so extra training or process changes might be required so that the same doesn’t happen again.



Sandra works as a coach and trainer for both businesses and private clients. More information regarding coaching can be found at She has also published a book Own It – regain control and live life on your terms available from Amazon


The Ultimate Recommendation


Anyone who has used the profiling tool Belbin will be familiar with the various roles we can all migrate too e.g. Plant (the ideas person), Implementer (the doer) etc.  well I am a Resource Investigator (the person who finds someone to help or finds an expert for the team) I love connecting people who I think will either get on or who can help each other.

Thankfully in my job I get to meet a huge variety of people, so I can connect people easy if asked to do so or I spot an opportunity that I feel will be mutually beneficial. There is one prerequisite however before I recommend a professional service provider to someone though and that is that I must be 100% happy with that service and the individual providing the service myself. For me to be 100% happy I need to have had a consistently high level of service over a long period of time coupled with the traits I mentioned in my previous blog regarding the individual being knowledgeable, passionate about their subject area and tailored in their offering to each individual client.

When I was asked for the “thankful list” for a profession or service that others provide that I appreciate I had no hesitation in calling out two people in my life who meet all the criteria above and who I always recommend to others without any hesitation and have done for the past three years.

My hairdresser Nadine of Madison Rae and my acupuncturist Verity Allen both ladies tick all the boxes on a consistent basis, so if ever I meet people via business or socially I share their contact details.

When working with teams of customer service professionals one key measure universally used to measure the current level of customer service is the Net Promotors Score which simply asks the question would you recommend this service others? This is the ultimate result we should all be aiming for; if all our clients are delighted with the service that we provide they will have no hesitation in recommending your service to others and act as your unpaid salesforce always without realising it.

Sandra works as a coach to business and private clients and is also the author of the book Own It available from Amazon


The Feel Good Factor Of Quality

Dormy HouseFor 24 hours last week I was reminded of how good it feels to experience quality service. Quality experiences along with quality products and the positive impression this creates is so important. It also makes me realise how rare these experiences are and that is why they do stand out head and shoulders above the average which is sometimes what we settle for or indeed accept as the norm.

From the first enquiry to the venue, through the confirmation process, to the initial personal welcome to departure; the whole environment and service throughout the stay was first class with attention to detail, unique finishing touches plus added extra surprises. In some of the training workshops Kudos have delivered over the years we have often encouraged organisations to ensure all the touch points with prospective or existing customers are positive and memorable. These touch points are often called “Moments of Truth” and can leave either positive or negative impressions. This venue did any outstanding job from start to finish, from the personal welcome on the steps through to the goodbye goodie bag issued at checkout. It appeared as if a lot of thought had gone into the entire customer experience with some surprises thrown in at various stages to solidify the exceptional experience.

This feel-good factor of quality can impact us as individuals on multiple levels. Here are two impacts just 24 hours had on me.

It got me thinking how often do we audit our own work to ensure our customers are experiencing excellent levels of service at each stage, is this consistent and does it cross across both the service and product part of our offering. When was the last time you walked through the entire customer experience and critically asked is this exceptional? What could we do to make it more outstanding so customers leave us and go and tell others how wonderful it was as this is what happens. When each of us have an exceptional experience, we tell others (it also works the other day when things are a disaster we also tell others probably even more so!) Another question to ask in the mini audit of our customer journey is what could be added in that is a little bit different to make this experience unique and memorable for the right reasons? What little twists could you offer that is over and above the norm?

The second thing I came away thinking was how good it feels to be surrounded by wall to wall natural rather than forced quality. Why should we settle for anything less? How can you get more of this in your life so that it becomes the norm and the standard you therefore set for yourself? A lot of the service I experienced over the last 24 hours was down to the attitude of all the people we met, they were attentive, professional, friendly, natural and delivered the element of the service they were responsible for to an extremely high standard. None of these things cost money so really, we can all do this and, we should all strive to surround ourselves by this especially if we are going through a challenging time, maybe having doubts or just not operating at our best.

In Own IT- regain control and live life on your terms: as part of the momentum chapter 6 I encourage people to have a ” what makes me feel good list ” I am just going to add “immersing myself in quality experiences” onto my own list as it feels good and it inspires as well. Also, when you audit who you are spending time with chapter 8 are you surrounding yourself with others that expect and deliver this level of service?

Thank you Dormy House  for inspiring this blog post and the recent experience … we will be back.