For 24 hours last week I was reminded of how good it feels to experience quality service. Quality experiences along with quality products and the positive impression this creates is so important. It also makes me realise how rare these experiences are and that is why they do stand out head and shoulders above the average which is sometimes what we settle for or indeed accept as the norm.
From the first enquiry to the venue, through the confirmation process, to the initial personal welcome to departure; the whole environment and service throughout the stay was first class with attention to detail, unique finishing touches plus added extra surprises. In some of the training workshops Kudos have delivered over the years we have often encouraged organisations to ensure all the touch points with prospective or existing customers are positive and memorable. These touch points are often called “Moments of Truth” and can leave either positive or negative impressions. This venue did any outstanding job from start to finish, from the personal welcome on the steps through to the goodbye goodie bag issued at checkout. It appeared as if a lot of thought had gone into the entire customer experience with some surprises thrown in at various stages to solidify the exceptional experience.
This feel-good factor of quality can impact us as individuals on multiple levels. Here are two impacts just 24 hours had on me.
It got me thinking how often do we audit our own work to ensure our customers are experiencing excellent levels of service at each stage, is this consistent and does it cross across both the service and product part of our offering. When was the last time you walked through the entire customer experience and critically asked is this exceptional? What could we do to make it more outstanding so customers leave us and go and tell others how wonderful it was as this is what happens. When each of us have an exceptional experience, we tell others (it also works the other day when things are a disaster we also tell others probably even more so!) Another question to ask in the mini audit of our customer journey is what could be added in that is a little bit different to make this experience unique and memorable for the right reasons? What little twists could you offer that is over and above the norm?
The second thing I came away thinking was how good it feels to be surrounded by wall to wall natural rather than forced quality. Why should we settle for anything less? How can you get more of this in your life so that it becomes the norm and the standard you therefore set for yourself? A lot of the service I experienced over the last 24 hours was down to the attitude of all the people we met, they were attentive, professional, friendly, natural and delivered the element of the service they were responsible for to an extremely high standard. None of these things cost money so really, we can all do this and, we should all strive to surround ourselves by this especially if we are going through a challenging time, maybe having doubts or just not operating at our best.
In Own IT- regain control and live life on your terms: http://amzn.to/2nzRFne as part of the momentum chapter 6 I encourage people to have a ” what makes me feel good list ” I am just going to add “immersing myself in quality experiences” onto my own list as it feels good and it inspires as well. Also, when you audit who you are spending time with chapter 8 are you surrounding yourself with others that expect and deliver this level of service?
Thank you Dormy House http://bit.ly/T6XRnn for inspiring this blog post and the recent experience … we will be back.